Facebook COO Sheryl Sandberg reported that mobile advertising revenue grew 53 percent in the last 12 months, and now accounts for 87 percent of its total advertising income.

ALL CAPS has been the equivalent of yelling since the beginning of email and texting. If you want to stress something, use strong words.

SMS text messaging offers marketers many advantages over other advertising vehicle. First, SMS messages have a 98% open rate — five times higher than for email. That means that nearly everyone who receives your text message will take a look at it. And that means they’re more likely to react to it. Marketing studies show that coupons distributed by SMS are redeemed eight times more often than those sent in emails. However, SMS messaging has its own challenges. Here are some tips to help...

Text message recipients want to know “What’s in it for me?” Your text message campaign should provide clear benefits that appeal to your audience’s personal interests, wants and needs.

Don’t overuse multiple question marks (???) or exclamation points (!!!). Use a single question mark if you want to ask your recipient something, such as “Do you want to save money?”